2024 Federal Holidays and How To Prep Amazon Product Contents and Curations in Advance

In this article

• 11 federal holidays and other days 2024
• How to Prep Your Amazon Content and Product Curations in Advance
• “Stay In The Loop On Upcoming Amazon Shopping Events and Deal Moments”
• Tips & Tricks – top ways to earn with shopping events (Creator University)
• Influencer-Specific Tips and Tricks (Creator University)
• Get Inspired … (Creator University)

 

 

 

11 Federal Holidays and Other Days in 2024

(#) Paid holidays that are required by law to be observed by all private and government employees. They are federal holidays that commemorate events of national importance.

 

 

• “get up to speed on which events are happening…”
  • back to school / off to college
  • holidays
• “learn how to find the best deals and products…”
  • Go-To Tips & Tricks … to earn
• “Holiday is coming up!
• Get ready! – Prep your content in advance!!
  • create content examples
  • create product curations
• Holiday is coming up —
  • Mother’s Day
    • get ready – prep your content in advance
    • showcase your Mother’s Day content
      • upload your shoppable photos/videos using #MothersDay2024 in a caption for a chance to be featured …
        • Amazon site
        • Social Media channels
        • and in Creator Ads…
        • It is a helpful to know disclosure at amazon.com regarding uploading shoppable photos/videos: *by submitting your content, . are providing amazon with the right to feature your content across the Amazon site, on sm channels, and in Creator Ads.
      • get inspired by:
        • shop page content examples and product curation examples
        • contents
          • gift ideas
          • products in shoppable photos
          • ask “what we love about this shoppable photo”
            • multiple product categories
            • links out to all of the products featured for a seamless customer experience
            • includes a caption that explains what the product curation is for (i.e. “Mother’s Day Gift Ideas”)
              • some of the curation examples from Creator University:
                • Elyse is Mom Wears Heels
                  • “covers multiple product categories for a variety of figting ideas (home, fashion, electronics)”
                  • “links out to all of products featured for a seamless customer experience (13 total!!)”
                  • includes a caption that explains what the product curation is for (i.e. “Mother’s Day Gift Ideas”)
                • Cina’s Favorite Products
                  • “highlights gift ideas specifically for expecting or new moms (curate more the better!!)”
                  • “…includes the event hashtag in the caption” (… this year’s hashtag #MothersDay2024)
                  • “… show how the products are used in real life (i.e. how the products fit into her nersery!)”
        • product curations (for Mother’s Day) – visit the page to see curations by:
          • category
          • price
          • tending products
          • deals
          • and more… “explore and share now! See all> … “
            • deals – for the kids / for your partner / most loved / top 100+ gifts / beauty and wellness gifts
  • Father’s Day
    • get ready – prep your content in advance
      • June 16, 2024 (3rd Sunday in June)
    • showcase your Father’s Day content
      • upload your shoppable photos/videos using #FathersDay2024 in a caption for a chance to be featured …
        • Amazon site
        • Social Media channels
        • and in Creator Ads…
        • It is a helpful to know disclosure at amazon.com regarding uploading shoppable photos/videos: *by submitting your content, . are providing amazon with the right to feature your content across the Amazon site, on sm channels, and in Creator Ads.
      • get inspired by:
        • shop page content examples and product curation examples
        • contents
          • gift ideas
          • products in shoppable photos
          • ask “what we love about this shoppable photo”
            • multiple product categories
            • links out to all of the products featured for a seamless customer experience
            • includes a caption that explains what the product curation is for (i.e. “Father’s Day Gift Ideas”)
              • some of the curation examples from Creator University:
                • alliephunter
                  • Mother’s Day gifts…. Father’s day…
                    • “…hones in on one gift idea, easy for customers to replicate …”
                    • “Links out to all of the products featured for a seamless customer experience… “
                    • “…use a high quality, real-life photo of how she presented the gifts.”
                • Marlee Kimbrough | Mom Must Haves & More
                  • “Practical Gift Ideas For … father’s day…”
                  • “… uses a descriptiove caption explaining what these products are for…”
                  • “… focuses on a category of gifting ideas giving several options to choose from…”
                  • … uses the event hashtag.. #FathersDay2024
                    
                    • category
                    • price
                    • tending products
                    • deals
                    • and more… “explore and share now! See all> … “
                      • deals – for the kids / for your partner / most loved / top 100+ gifts / beauty and wellness gifts
        • Browse Father’s Day product curations by:
          • our top 100+
            most loved
            hard-to-gift Dad
            adventure dad
            tech-fan dad
            car-loving Dad

 

“Stay In the Loop on Upcoming Shopping Events and Deal Moments… “

Valentine’s Day 1/8 – 2/14
Easter 2/1 – 3/31
Presidents’ Day Sale 2/6 – 2/19
Mother’s Day 3/12 – 5/12
Father’s Day 4/16 – 6/16*
Memorial Day Sale 5/14 – 5/27*

…*dates may be subject to change

 

Tips & Tricks – top ways to earn with shopping events

 

(1) Use Tracking Ids

“… create a tracking id related to the event and add them to your affiliate links… “

• Understand – conversions and earnings coming from the products you are sharing

 

(2) Promote Your Best Sellers

“… if you were an Associate or Influencer last year, check your Reporting history in Associates Central (to see top sellers during the relevant event last year)…”

 

(3) Utilize Top Search Terms

“… understand what people are searching for, then use those terms to create content…”

• Ex.   If “… gifts for mom free shopping” is a top search term… could create an article like “Gifts for Mom with Prime Shipping.”
  – Use Google Analytics to find top serach terms…
  – Find out amazon’s keywords from previous events shared…

 

(4) Create a Newsletter or Set Up a Text Service

“get creative…”
“share shopping event content with audience”
“make just to link to your site, not Amazon, within these channels….”

 

(5) Find Deals and Promos to Share with Your Audience

“… learn more about sharing deals and promos…”

 

(6) Curate Your Favorite Products By Category

“… recommend products to audience by grouping them by product category, Amazon star-rating, price (eg “The Best Back To School Supplies Under $10″), or niche interest…”

 

Influencer-Specific Tips and Tricks

 

(1) Make Your Amazon Storefront Easy to Find

“… give follower easy access to all of Amazon picks by adding a link to storefont directly in bio…”
“… can also add storefront link as a prominent link in whichever “link in bio” tool such as Linktree…”
“… and make it stand out by moving your storefront link to the top of the tool and making it a different color…”

• for best practice for sharing your own links…”: 
  … Affiliate links…  – Share links, earn more….

 

(2) Pin to Top

“… pin content to the top of your storefront to highlight your fav seasonal content, product and deals so your follwers can easily find it…”

• Storefront 101: Make the most out of your content….

 

(3) Upload Shoppable Photos

“… for each shopping event, add shoppable phots….”

• of the gifts your’re loving
• of must haves for your followers …

And add tags to the photos.

Then, share links to your shoppable photos with your followers to earn commissions.

• Storefront 101

 

(4) Upload Shoppable Videos

“… enrich your Amazon Storefront by

• publishing your product reviews, … buying guides
• by unboxing videos, where you’re eligible to earn affiliate commissions on qualifying purchases.
• by reading Storefront 101 (Creator University)

 

(5) Curate Idea Lists for Seasonal Needs

“… help followers come through Amazon’s product section by honing in on what they need…”
“… make an Idea List for your followers to quickly shop your finds…”

 

(6) Create Your Own Merch

“… have a great idea for a seasonal product?”

• Design it on Amazon – Totes, T-shirts, hoodies, pop sockets, phone cases and more… 
• “… You earn a royalty payment on the sale plus Associate commissions ….”
• Merch on Demand (Creator University)

“And don’t forget to disclose properly relationship with us to your audience … when using Amazon links….”

 

 

Get Inspired …

Get inspired by :

• Best in class
• Shopping event content
• Amazon Creators
• Content products in shoppable photos & videos
  • Shoppable Photos from Rodney Wilkins
    • Why We Love It?
      • Visually appealing
      • Descriptive caption that drives story home
      • Showcases product in realistic setting
  • Shoppable Videos from ShopDandy 
    • Why We Love It?
      • Fun and entrertaining
      • Shows products in use
      • Products are tagged in post

• • Articles from NY Mag
    •  https://nymag.com/strategist/article/best-gifts-for-mom.html
    • Why We Love It?
      • Top article on Google search for “best mother’s day gifts”
      • Breaks down the “why” behind each recommendation (i.e. “for the mom who hates to iron”)
      • Good mix of pricepoints…
      • The Strategist gifts 54 Gifts for Moms (at Every Price Point)