Prime Day 2024 – Helpful Tips for An Inspiring Content & Earning

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“Stay In the Loop on Upcoming Shopping Events and Deal Moments …”

 Reminder : Your audience can only take part in Prime Day if they are Prime members. (Creator University)

 “Prime Day is more than just a 2-day event! It includes a multi-week lead-up and lead-out period full of incredible deals and prices across millions of products.”

3 Phases of the event :

• June 1 through July 15 (the weeks leading up to Prime Day) :  Stay tuned for new and epic deals as they launch.
• July 16 (Tued) & 17 (Wed) : PRIME DAY  – There will be deals live across multiple categories
• July 18 ~ July 26 : Lead-out deals offer a final chance to make the most of Prime Day earnings.

… “dates may be subject to change.

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How to Prep Your Content and Product Curations in Advance

What To Do During Lead-Up

Step 1:

Get inspired with content from last year!

• Swoonclub
• Mackensey Stang
• Kiva Brent
• Claire Liz

Step 2:

Take a look at your reporting to familiarize yourself with your best sellers, and get ready to share them again!

• Creator University
  • Learn the basics : Getting Started
    • How to onboard to the program for Influencers
    • How to onboard to the program for Associates
    • Do’s & Don’t’s on Operating Agreement
    • Maximize your money – Learn how to earn with amazon
    • Creator Tools: See your reporting at a glance
      • Reporting 101
      • Go to Reports
        • “To access, log in to Associates Central and click “Reporting” > “Earnings report” in the top navigation bar. Click in the top left corner to adjust the date range.  We recommend looking at both the past few months and other deals periods from last year (like Holiday, Prime Day, Prime Big Deal Days etc.) to see which products performed the best for you overall and specifically during other deals periods. Then, cross-check if any of those products will be on deal and double down on the ones that are!”

Step 3:

Know audience preferences and product recommendations to better meet interests and to increase the likelihood of sales.

“Post a sticker on your Instagram story asking your followers what deals they’re most interested in this year. From there, you’ll have a starting point and can focus on curating deals that align with the most common themes or interests.”

Ex.

“What deals are you looking for this Prime Day? – Type something …”

 

Step 4:

“Keep your Storefront current and organized so that your followers can easily browse during the deals event.”

• Ex.
  • Curations
    • “Use this to organize all of your idea lists and shoppable content into one place for your followers to easily browse.”
  • Pin to top
    • “Use the pin to top feature to pin up to 4 pieces of content to the top of your Storefront. Update this to promote your favorite Prime Day content, like your “Prime Day fashion finds” or “Prime Day deals under $25″ idea lists or shoppable photos, for example.”
  • Search on Storefront
    • “Did you know that your followers can search on your storefront? Make sure to use relevant titles, captions, and keywords in your content, so your audience can easily find the Idea Lists, photos and videos they’re looking for.”

 

Step 5:

Promote Prime memberships – Getting paid when you drive sign-ups for Amazon subscription programs

Reminder : Your audience can only take part in Prime Day if they are Prime members.  

• Ex.
  • Bounties

 

Step 6:

Share live lead up deals during the 3 weeks leadning up to Prime Day.

• “Promote these deals to your audience to generate buzz and excitement with your followers. You can find all live lead up deals on the today’s deals page.”
  • Ex.
    • Today’s Deals
      • Under Today’s Deals menu
        • Coupons
        • Renewed Deals
          • Introducing amazon renewed – expertly refurbished products at a great prices
        • Outlet
        • Digital Deals
        • Amazon Resale – Quality pre-owned, used, and open box products
        • Grocery Deals – Early Prime Day deals at Amazon Fresh

 

What To Do During The Event

1. “Start Early!”
   • Have your content prepped and ready to post first thing in the morning as your followers are getting ready to shop.
   • The deals begin at 12:01AM PDT!
2. “Make sure your followers know where to find your content and deal recommendations.”
   • Prominently feature your Storefront link in your bio.
   • Create a Prime Day highlight on Instagram
     • with all of your product picks organized together in one place.
   • Use the pin feature on
     • Instagram
     • TikTok
     • and your Storefront
       • to pin Prime Day content to the top of your profiles.
   • Pin you
     • curranted “Prime Day” Idea List
     • and shoppable content
       • to the top of your Storefront
   • Feature
     • #CreatorFavorites2024
       • in your captions of Storefront photos/videos
         • to get a chance to be featured on Amazon.
   • Lean into
     • short-form video content
       • to show and explain your deal recommendations to your audience.
3. “Look at your top-sellers from the beginning of the event … ”
   • by category
   • by price points
   • etc.
   • and consider re-sharing them towards the end of the events if they are still on deal!
4. Give friendly reminders and drive action from your followers.
   • Ex.
     • “Only one day left”
     • “Get this deal before it’s too late!”

 

What To Do After The Event:

1, Stay tuned for:

• Lead-out deals that will be live in the several days following the event
• Check out
  • the Today’s Deals page to see deals still live.

2. Use messaging such as “It’s not too late!” or “Only a few hours left!” to drive urgency.

3. Be on the lookout for

• our Prime Day rewind to see top creator products from the event.
• Share them with your audience along with your own best sellers from Prime Day!

 

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Tips For Leveraging Creator Ads During Prime Day (Creator University)

1. “Use lots of hashtags”
   • Leverage relevant hashtags
     • to find new audiences
       • that may be interested in your content
       • “When you upload shoppable photos and videos to your Amazon storefront, include hashtag terms such as seasonal events, brandnames, and product categories in the caption. …
         • For example: …
         • “The perfect look for girls night out! #womensfashion #jeans #levis #cowboycore.
2. “Feature up to 5 products”
   • Showcase multiple products in your content so there are more items for shoppers to choose from.
   • “We suggest a maximum of 5 products per image or video. They can be from the same category or from a mix of categories (i.e. fashion, home, etc.). Make sure to adjust your hashtags accordingly.”
3. “Make engaging video content”
   • “Popular videos include product reviews, unboxings, ‘how I use this’, and slideshows of multiple products.”
   • “Be sure to use standard 9×16 vertical video dimentions, keep the length under 30 seconds, and do not include music or ‘dupe’ references.”
   • Learn more about video best practices here.” (Creator University)
4. A Curation Examp[le from Creator University:
   • queencarlene
     • #queencarlene

 

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Tips For Leveraging Creator Connections During Prime Day

1. “Promote your past top sellers”
   • “Boost your earnings by accepting recommended campaigns for products you’ve already driven sales for before and resonated with your audience.” 
2. “Repurpose our content”
   • “If you’ve already posted content for a product that has a Creator Connections Campaign, share it across all your channels with a quick note to inform your audience that it’s now on deal.”
3. “Stay true to your brand”
   • “Choose campaigns that align naturally with your personal brand and create content that makes sense to your audience.”
4. A curation example from Creator University:
   • Tayshia A

 

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Tips For Leveraging Amazon Subscriptions & Services During Prime Day

1. “Encourage your audience to subscribe to Prime: … ”
   • “Prime exclusive offers and deals are only available to Prime members, and a membership is required to take advantage of these deals and so much more that Prime has to offer.”
   • Promote and earn a bounty for driving new customer subscriptions to Prime, especially before and during Prime Day.
2. “Share deals & promotions early: … ”
   • For Amazon entertainment subscriptions
     • like
       • Audible
       • Prime Video Channels
       • and Amazon Music Unlimited deals
         • … start before Prime Day.
3. “Share your favorite content: …. ”  (Creator University)
   • Share
     • What you’re watching on Prime Video
     • Your fav audiobooks & podcasts on Audible
     • Your fav playlists on Amazon Music
   • You can now promote
     • Prime Student
     • Prime Video
     • Audible
     • and Amazon Music Unlimited
       • on your Influencer storefront and earn!
4. A Curation Example from Creator University:
   • whatgracebought

 

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Helpful Tips For An Inspiring Content:

1. “Show how you’d use  your recommended products in real life. For clothing, style it your way. For home products, show how  and where you’d use it.”
2. “Use high-resolution images and videos for a quality experience for your followers. For shoppable video, use vertical orientation, high quality audio, no music, voiceover in half of the video and a length between 10 and 30 seconds.”
3.  “Include #CreatorFavorites2024 in your captions of Storefront photos and videos to get a chance to be featured on Amazon ads across socisl media and Amazon.com *.”
   • (“… *By submitting your content, your are providing Amazon with the right to feature your content across the Amazon site, on our social media channels, and in Creator Ads.”)
4. “Be sure to tag all products featured in your shoppable content for a seamless customer experience.”
5. “For idea lists, edit and save content in draft mode to prep content early and publish once the deals are live.”
6. “Upload content in bulk from desktop to make it easier to manage your storefront content.” (Creative University)
7. Some of the shoppable content example :
   • Katie Menard
   • Claire Liz
   • Julianna Claire
8. Check out more tips on featuring your content in Creator Ads section on Creator University. 
   • All influencers can participage & earn
     • Creator Ads
       • Monetize your content with Creator Ads

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